Pentax announced their new Pentax Q camera and lenses this morning. At first glace this seems like a nice system, a small interchangeable lens camera that might even fit into your jacket pocket, with a fast F1.9 49mm equivalent lens. Wow, great, oh no, wait it has a sensor smaller than the S95, G12, P7000, LX-5, or the XZ-1. So you have a 1/2.3" sensor in an interchangeable lens camera, leaving me with one simple question, why? To put this into perspective, that is the same sensor used in the Nikon P300, which is both smaller and lighter. Mind you, the Pentax Q does give you RAW shooting, and better manual controls. Okay, not to bad, so how much does it cost? $800 USD. Say what? Pentax, what were you thinking? Who is going to buy this camera?